Your Trusted Audiologist in Lubbock & Seminole, TX.
As residents of West Texas, we take pride in serving our local community and providing our patients with the highest quality care. We are a team of experienced hearing care specialists who can help you take charge of your hearing. Whether your hearing loss is minor or severe, we will work to find a the best solution for you. From initial consultation to caring for you and your devices, you can feel confident when you work with The Hearing Doctor.

Meet Our Team

Dr. Arica Black
Dr. Arica Black is the owner of The Hearing Doctor and has been practicing in Lubbock since 2013. Her interest in speech and hearing began early in life while growing up with a sister who was diagnosed with multiple disabilities. She became an advocate for the speech and hearing impaired before beginning grade school. Dr. Black received her Bachelor of Science degree in Speech-Language and Hearing Sciences and graduated top of her class with her Doctorate of Audiology degree from Texas Tech University Health Sciences Center. She is a member of the American Speech-Language and Hearing Association, Academy of Doctors of Audiology and is a fellow of the American Academy of Audiology. She has received the TTUHSC Audiology survivor awards and was named one of the Top 20 Under 40 by the Lubbock Chamber of Commerce. Dr. Black serves on the board for the Alpha Phi sorority House Board and is Vice President of the Lubbock Sales Executive Association. She is the founder of Help for Hearing Lubbock, which provides free hearing aids to those in need. Her interests outside the practice include fitness classes, volunteering in the Lubbock community and spending time with her husband Trent and their two sons Mason and Barrett.

Dr. Sage West
Dr. Sage West grew up in Baytown, Texas, where she first developed a passion for speech and hearing during high school through her involvement in American Sign Language. Her interest in audiology deepened as she worked at a retirement community, where she became increasingly drawn to hearing and communication challenges. Dr. West moved to Lubbock to pursue a bachelor’s degree in Speech Language and Hearing Sciences at Texas Tech University Health Science Center. After eight years of dedicated study, she completed her Doctorate of Audiology in 2025. Throughout her academic journey, Dr. Sage West has developed a deep passion for audiology, with a particular focus on tinnitus and hearing aids. She is dedicated to improving the lives of those with hearing and communication challenges. Outside of her professional endeavors, Dr. West enjoys spending her free time thrifting, baking, and working out. She also loves spending time with her 4 dogs: Oby, Gemma, Char, and Opal. Dr. West looks forward to building meaningful connections with the patients at The Hearing Doctor.

Dr. Kendall Morales
Kendall has been a practicing audiologist since 2022. She grew up in Des Moines, New Mexico and graduated with University Honors from New Mexico State University with a Bachelor’s degree in Communication Disorders. She came to Lubbock in 2018 to pursue her doctoral degree at Texas Tech University Health Sciences Center. She graduated Alpha Eta in 2022 with her Doctor of Audiology degree.
Kendall enjoys spending time with her family and friends. She enjoys traveling with her husband and two dogs, Nala and Arya. Kendall is very excited to be joining the Hearing Doctor and meeting the patients.

Dara Bluhm
Dara has been the Office Manager at The Hearing Doctor since 2010 and coordinates insurance benefits for our patients. She grew up in Slaton and has lived in Lubbock for 45 years. Dara is married to her husband Curtis and they have two children and six grandchildren. When she isn’t at the office, she enjoys spending time with family, traveling and going to estate sales.

Heather Craig
Heather was born and raised in Lubbock,TX. She has two awesome daughters who are 20 and 21 years old. Her oldest daughter is attending Covenant School of Nursing and her youngest daughter attends Texas Tech. She attended New Deal High School and received her Associates from South Plains College. In her free time, she enjoys spending time with her daughters and friends. She also loves planting flowers and shopping at antique stores. She is an avid coffee drinker and loves meeting new people. She enjoys life and loves to meet all the new people she serves at The Hearing Doctor.

McKenna Harris

Sydney Johnson, B.S.
Sydney comes from the small town of Clayton, New Mexico. She completed her undergraduate degree in Speech Language and Hearing Sciences from Texas Tech University Health Sciences Center. Sydney is currently pursuing her Doctor of Audiology and will graduate in May of 2027. She is excited for this opportunity at The Hearing Doctor and is excited to meet all of you! Sydney enjoys spending time with family and friends, a good cup of coffee and road trips.

Karstyn Salazar
Karstyn Salazar is from the panhandle town of Canyon, Texas. She moved to Lubbock in 2023 and graduated with her bachelor’s degree in Speech Language and Hearing Sciences from Texas Tech University Health Sciences Center in May of 2025. In her free time Karstyn enjoys playing tennis, reading, and hanging out with family. She is excited to work with and meet all the awesome people at The Hearing Doctor.
Answers for All Your Questions
Ready to Start Your Journey to Better Hearing?
When it comes to Lubbock audiology, there’s one name you can trust. Reach out to The Hearing Doctor today to learn more and schedule an appointment.
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